| Issue No 3 | August 2009>>>>>>>>> Click here to subscribe |
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 Issue 3 - August 2009 |
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eCRM STATS Forrester now forecasts greater growth for interactive marketing "Interactive marketing expenditures will reach $55 billion by 2015, accounting for 21% of all marketing spending, according to a new forecast released by Forrester Research." "The greatest growth is projected to come from social media, which is forecast to rise to $3.113 billion in 2014 from $716 million this year." "The next biggest growth sector will be mobile marketing, which is expected to rise to $1.274 billion in 2014 from $391 million this year." "...search, display and email marketing will continue to grow at double-digit rates over the next five years." Quoted from Forrester Revises Interactive Outlook, Will Account For 21% Of Marketing By 2014 by Joe Mandese. Read the full article in Media Post.Q. Which brands are doing a good job of integrating email and social media efforts? A. Each day brings a new wave of brands applying innovative tactics to integrate their online efforts. One of the best ways to brainstorm new ideas for your program is by exploring the various social platforms to see for yourself what leading brands – both within your space and from other industries – are actually doing.
Here are some exceptional examples. 
INDUSTRY EVENTS Conferences |
Across the Channels: Social Media Meets Email
Will social media eclipse email? Our answer is a resounding No. Both new and "old" digital channels fit neatly beneath the umbrella of eCRM. And our team has been leveraging some wonderful synergies among these channels, boosting results all around. Read our recommendations in this issue of eCRM Advisor. 140 Characters in Search of Your Email Content It's not a Pirandello play - but Twitter, with its 140-character tweets, could be the latest play for maximizing the impact of your email program. And not only Twitter, but Facebook, MySpace, YouTube, blogs - in fact all the newest channels - provide a wonderful opportunity to migrate from siloed email marketing to true eCRM. 
Email Success Via Facebook - and Vice Versa
When this niche product launched a Facebook Fan Page, it was expected that their loyal email members would instantly join the community. The Facebook launch was promoted within their monthly e-newsletter, and by the end of the first 90 days they had over 31,000 fans. Even more intriguing, however, was how this brand leveraged their Facebook presence as a catalyst to grow their email member base. As part of the introductory Facebook launch, the brand introduced two independent tactics on their fan page. Each was designed to drive their new fans back to the brand's corporate site:
Six tips to help your brand maximize its Facebook exposure
TECHNICAL CORNER – Integrating Text Messaging into Your eCRM Communications SMS Text (Short Message Service) and multimedia messaging (MMS) provide a relatively easy and low-cost communication channel that can generate large returns for your eCRM program. As with other digital communication channels, there are three overarching considerations to bear in mind when setting up your SMS program:
ABOUT US Razorfish eCRM Solutions is a dedicated solutions group in the Razorfish Network, built to support the evolving needs of our clients in building best-in-class marketing programs. The team is a comprehensive set of experts in email marketing and relationship marketing that supports all forms of strategic services, including strategic planning, communication roadmaps, email delivery and technology, campaign management and optimization with an emphasis on experience and analytical optimization.
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© 2009 Razorfish. All rights reserved.
Recently the Razorfish eCRM team worked with a leading CPG brand to leverage the impact of the leading social channel, Facebook, while simultaneously enhancing their traditional email program.